_say-hello-to-milk-producer-arla39s-ar-cat-aamu.jpg "Say Hello to milk producer Arla's AR Cat Aamu! from kitty Video Screenshot Preview")
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⏲ Duration: 36 sec
✓ Published: 23-Nov-2017
✓ Published: 23-Nov-2017
Description:
Finnish milk producer Arla launched the most ambitious Augmented Reality campaign ever by a major brand. The campaign utilizes narrative elements and a character that changes and grows with time. Presence of Arla milk cartons on breakfast tables is the ideal platform for a story that unfolds day by day and enables consumers to forge an emotional connection with the virtual kitty. Say hello to Aamu Cat!
Finnish milk producer Arla launched the most ambitious Augmented Reality campaign ever by a major brand. The campaign utilizes narrative elements and a character that changes and grows with time. Presence of Arla milk cartons on breakfast tables is the ideal platform for a story that unfolds day by day and enables consumers to forge an emotional connection with the virtual kitty. Say hello to Aamu Cat!
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