_big-magic-ganga-channel-packaging.jpg "BIG MAGIC GANGA – CHANNEL PACKAGING from bihar Video Screenshot Preview")
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⏲ Duration: 2 min 3 sec
✓ Published: 04-Jun-2015
✓ Published: 04-Jun-2015
Description:
The brief from the channel was to create down to earth packaging that viewers from Bihar and Jharkhand regions would relate to. Post extensive research, we used hand drawn motifs and patterns from Bihar’s folk art Madhubani, and themes from their festivals, beliefs, traditions and practices, to come up with a look that was unique, clutter breaking, traditional and earthy, yet aspirational and with a global finesse.
The brief from the channel was to create down to earth packaging that viewers from Bihar and Jharkhand regions would relate to. Post extensive research, we used hand drawn motifs and patterns from Bihar’s folk art Madhubani, and themes from their festivals, beliefs, traditions and practices, to come up with a look that was unique, clutter breaking, traditional and earthy, yet aspirational and with a global finesse.
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