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_are-shoppers-becoming-less-brand-loyal-amid-the-cost-of-living-crisis.webp "As food prices rise by around 24% on average, customers have changed their shopping habits to keep up with increased costs.")
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_are-shoppers-becoming-less-brand-loyal-amid-the-cost-of-living-crisis.webp "As food prices rise by around 24% on average, customers have changed their shopping habits to keep up with increased costs.")
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_dad-who-runs-driveway-cleaning-company-easyjetwash-in-hot-water-with-easyjet.webp "A dad who runs a driveway cleaning business called EasyJetwash is being threatened with legal action by billionaire easyJet founder Sir Stelios Haji-Ioannou. <br/><br/>Jozsef Spekker, 43, charges around £100 to pressure wash people's drives, patios, garden paths and conservatories.<br/><br/>He has run his one-man business for three years but is now in hot water with easyGroup, which is owned by budget airline boss Sir Stelios.<br/><br/>The multinational venture capital conglomerate - worth billions - has written to Jozsef ordering him to rebrand his business or face a costly legal battle.<br/><br/>Jozsef, from Newcastle-under-Lyme, Staffs., said: “They explained how my branding was very harmful for their business. <br/><br/>“They wanted me to take all the branding off Facebook and social media, and close it <br/>down. <br/><br/>“If I do what they want me to do I have to close the business. I’d have to start again. <br/><br/>“The first two years I spent a lot of money on advertisements. <br/><br/>“I have hundreds of videos on YouTube, a ten minute video takes a long time to edit. I have at least 160 videos. People like to watch them. <br/><br/>“It’s mainly the word easy which is the problem. I call myself EasyJetwash. <br/><br/>“If you go through most of my social posts I higher case Easy and Jet. <br/><br/>“I try and keep it obvious that we are nothing to do with easyJet. <br/><br/>“They are hanging on to the word ‘easy’, saying that I am trying to confuse their customers into believing I am part of their group. <br/><br/>“I look very, very different. <br/><br/>“All the business I do, they don’t offer. <br/><br/>“The whole idea of calling my business EasyJetwash is that I made hard physical work very easy with the right equipment and it is really simple and easy to do.<br/><br/>“They [easyJet) don’t offer any exterior cleaning or building restoration, which I do. <br/><br/>“Which is why my trademark was accepted. They didn’t challenge my trademark. <br/><br/>“I am totally scared. Who am I compared to a multi-billion pound corporation? <br/><br/>“Just a few weeks ago I paid off £800 on my credit card and I have no savings. I can’t fight them in the court.”<br/><br/>Jozsef applied to trademark his company name and was approved in April 2022.<br/><br/>The Hungarian-born business owner, who suffers from degenerative arthritis, says the stress has left him feeling “worried I’ll lose everything”.<br/><br/>He added: \")
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