_bennet-92.jpg "Bennet \ from gdo Video Screenshot Preview")
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⏲ Duration: 94 sec
✓ Published: 14-Nov-2022
✓ Published: 14-Nov-2022
Description:
Feeding the body is a primary need, but too often we forget to feed the most important part of us: the mind. To do so, reading has always been considered essential, the only “food” that helps us grow as a person and as a society. So, with GDO brand Bennet, we created an awareness campaign about cultural consumptions, with the aim of bringing back the habit of reading in everyday life. How? Selling books where people focus their attention most, among food.
Feeding the body is a primary need, but too often we forget to feed the most important part of us: the mind. To do so, reading has always been considered essential, the only “food” that helps us grow as a person and as a society. So, with GDO brand Bennet, we created an awareness campaign about cultural consumptions, with the aim of bringing back the habit of reading in everyday life. How? Selling books where people focus their attention most, among food.
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