_overthrow-ten-ways-to-tell-a-challenger-story-phd-amp-eatbigfish-cannes-lions-2012-seminar-preview-film-part-2.jpg "Overthrow: Ten Ways to Tell a Challenger Story - PHD & eatbigfish Cannes Lions 2012 Seminar Preview film part 2 from ba vs Video Screenshot Preview")
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⏲ Duration: 50 sec
✓ Published: 13-Jun-2012
✓ Published: 13-Jun-2012
Description:
At this year’s Cannes Lions Festival, PHD invites marketers and agencies to learn from a new generation of challenger brands and the media behaviours successfully employed by them. Guest speaker Adam Morgan, will explore a more evolved model of what it means to be a challenger.nChallengers, by definition, do challenge something, but it’s not always the market leader. Although David vs Goliath is thought to be the archetypal challenger stance (Avis vs Hertz, Virgin vs BA, Pepsi vs Coke), in r
At this year’s Cannes Lions Festival, PHD invites marketers and agencies to learn from a new generation of challenger brands and the media behaviours successfully employed by them. Guest speaker Adam Morgan, will explore a more evolved model of what it means to be a challenger.nChallengers, by definition, do challenge something, but it’s not always the market leader. Although David vs Goliath is thought to be the archetypal challenger stance (Avis vs Hertz, Virgin vs BA, Pepsi vs Coke), in r
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