Sara Wachter-Boettcher - What you don't know will hurt you: Designing with and for existing content - BDConf, April 2013 from www bd com an Watch Video
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⏲ Duration: 36 min 64 sec ✓ Published: 17-Apr-2013
Description: Register Now for BD Conf at www.bdconf.comnnSara Wachter-Boettcher is an independent content strategist, writer, and rabble-rouser based in Lancaster, Pennsylvania. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched a content strategy practice at her past agency, and started working closely with IA and UX teams to build a better way forward.nnTod
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