_burger-king-google-home-of-the-whopper-case-study.jpg "Burger King - Google Home of the Whopper (Case Study) from whopper whopper Video Screenshot Preview")
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⏲ Duration: 1 min 28 sec
✓ Published: 04-May-2017
✓ Published: 04-May-2017
Description:
At Burger King, we stick to a :15 second commercial media buy on television in the US. But trying to fit all of The Whopper’s fresh ingredients and taste qualifiers in such little time is a big task. So to deliver the full message of The Whopper’s attributes we turned a :15 into a :30 second TV spot by intentionally triggering Google Home to read The Whopper’s Wikipedia entry with the question “Ok Google, what is The Whopper burger?”nnAt first, Google Home answered and described The Wh
At Burger King, we stick to a :15 second commercial media buy on television in the US. But trying to fit all of The Whopper’s fresh ingredients and taste qualifiers in such little time is a big task. So to deliver the full message of The Whopper’s attributes we turned a :15 into a :30 second TV spot by intentionally triggering Google Home to read The Whopper’s Wikipedia entry with the question “Ok Google, what is The Whopper burger?”nnAt first, Google Home answered and described The Wh
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