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✓ Published: 01-May-2024
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✓ Published: 01-May-2024
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Mike Tyson, the former heavyweight champion and cannabis mogul (with ear-shaped gummies) tells Forbes how pot changed his life—and the secret weapon that will help him smoke Jake Paul in their fight.<br/><br/>While Iron Mike was prone to being his own hype man as a fighter, he’s not far off with his claims about his budding cannabis company. Tyson 2.0 sells marijuana products—including flower, vapes and edibles made in the shape of Evander Holyfield’s ear, which Tyson notoriously bit during a 1997 match—in 20 states across the U.S., and in Amsterdam, Barcelona and Thailand. The company, through a partnership with PHCANN International in Macedonia, is in the process of launching in Germany’s newly legalized adult-use market as well as the U.K.’s highly restrictive medical marijuana industry.<br/><br/>Tyson 2.0 works off a licensing model, cutting deals with franchisees who grow, manufacture, and sell his branded cannabis products. In 2023, the brand generated $150 million in revenue, Forbes estimates, with about 30% coming from cannabis sales and the rest from accessories, CBD, nicotine vaporizers and other products.<br/><br/>Tyson 2.0’s flower is branded with names drawn from his legendary boxing career, including Dynamite Cookies (his first nickname was Kid Dynamite) and Knockout OG (Tyson won 44 of his 50 boxing career wins by KO). But the company’s flagship product Mike Bites—the edible in the shape of Holyfield’s half-bitten ear—was developed by Tyson’s wife, Kiki.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/willyakowicz/2024/04/26/mike-tyson-on-becoming-a-heavy-hitter-in-weed/<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Mike Tyson, the former heavyweight champion and cannabis mogul (with ear-shaped gummies) tells Forbes how pot changed his life—and the secret weapon that will help him smoke Jake Paul in their fight.<br/><br/>While Iron Mike was prone to being his own hype man as a fighter, he’s not far off with his claims about his budding cannabis company. Tyson 2.0 sells marijuana products—including flower, vapes and edibles made in the shape of Evander Holyfield’s ear, which Tyson notoriously bit during a 1997 match—in 20 states across the U.S., and in Amsterdam, Barcelona and Thailand. The company, through a partnership with PHCANN International in Macedonia, is in the process of launching in Germany’s newly legalized adult-use market as well as the U.K.’s highly restrictive medical marijuana industry.<br/><br/>Tyson 2.0 works off a licensing model, cutting deals with franchisees who grow, manufacture, and sell his branded cannabis products. In 2023, the brand generated $150 million in revenue, Forbes estimates, with about 30% coming from cannabis sales and the rest from accessories, CBD, nicotine vaporizers and other products.<br/><br/>Tyson 2.0’s flower is branded with names drawn from his legendary boxing career, including Dynamite Cookies (his first nickname was Kid Dynamite) and Knockout OG (Tyson won 44 of his 50 boxing career wins by KO). But the company’s flagship product Mike Bites—the edible in the shape of Holyfield’s half-bitten ear—was developed by Tyson’s wife, Kiki.<br/><br/>Read the full story on Forbes:<br/>https://www.forbes.com/sites/willyakowicz/2024/04/26/mike-tyson-on-becoming-a-heavy-hitter-in-weed/<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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_wwe-is-going-to-have-to-leave-some-really-big-names-off-the-wrestlemania-40-card.webp "We’re barely more than a month away from WrestleMania 40, and a lot of the matches are starting to come into focus. Only the four World Title contests have been officially announced at this point, but WWE is also being pretty obvious with some of the other puzzle pieces including Jimmy And Jey Uso, Awesome Truth and Judgment Day, AJ Styles and LA Knight and Logan Paul, Randy Orton and maybe KO. Gunther will also obviously get a prime spot on the card and will defend The Intercontinental Championship, though his opponent is less clear, and it’s been heavily rumored and hinted at on screen that we’re going to get Seth Rollins and Cody Rhodes vs The Rock and Roman Reigns in a tag match.<br/><br/>Altogether, it’s shaping up to be one of the most stacked and exciting cards in WrestleMania history, but it’s also presenting a really obvious numbers problem for WWE. If you only count the matches I referenced above, that’s 10 slots that are pretty close to locked in for ‘Mania. Last year, if you don’t count The Miz’s two unannounced comedy fights, there were 13 matches on the card. If you remove Vince McMahon’s unannounced match from WrestleMania 38, there were 15 matches that year. The year before that at WrestleMania 37, there were 14 matches. That range seems to be the sweet spot WWE likes, and given The Rock is involved this year and likely to get a significant amount of time, it’s hard to think Triple H and company are going to push for more than usual.")
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