_clumpy-amp-crumbly.jpg "Clumpy & Crumbly from videos of cartoon characters face expression with mouth wide open Video Screenshot Preview")
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⏲ Duration: 88 sec
✓ Published: 12-Jul-2011
✓ Published: 12-Jul-2011
Description:
For this project, Scoop Away – the makers of clumping cat litter – asked us and our partners to launch a fun microsite with an interactive video component. Clients love when consumers interact with their brands on websites. However, if they are done poorly, the interactive components can actually get in the way of the user’s experience. With Scoop Away, we leveraged one of our insights about onlin consumer behaviour: to be successful, interactive sites need to allow for significant persona
For this project, Scoop Away – the makers of clumping cat litter – asked us and our partners to launch a fun microsite with an interactive video component. Clients love when consumers interact with their brands on websites. However, if they are done poorly, the interactive components can actually get in the way of the user’s experience. With Scoop Away, we leveraged one of our insights about onlin consumer behaviour: to be successful, interactive sites need to allow for significant persona
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